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Product Differentiation - Poor
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Online Retail - Poor
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Product Quality: Stagnant
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Customer Segement = $$$
Value Proposition
Customization
Allowing customers to express themsel
Grip N' Rip - Tech
Best grip in the Industry Guarenteed.
Navy Grade Anodizing
Longevity for everyone
Seafreak Ocean Education program
21st Century Online Retail Store
New Quality and Pricing Bracket
Customization
hARDWEAR FOR FISHERMEN
Competition
Is stuck in the Mud
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Marketing - Poor
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Sales - Poor
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Artistic Expression - Poor
Opportunity
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